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English word
differentiate
C1Academic AWL-7UK /ˌdɪfəˈrenʃieɪt/US /ˌdɪfəˈrenʃieɪt/
verb
to recognize or show that two things are not the same
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Some know how they do it, whether you call it your differentiated value proposition or your proprietary process or your USP.
How Great Leaders Inspire Action
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