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English word

differentiate

C1Academic AWL-7
UK /ˌdɪfəˈrenʃieɪt/US /ˌdɪfəˈrenʃieɪt/
verb

to recognize or show that two things are not the same

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How Great Leaders Inspire Action | Simon Sinek | TED video example

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Some know how they do it, whether you call it your differentiated value proposition or your proprietary process or your USP.

How Great Leaders Inspire Action

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