How Great Leaders Inspire Action | Simon Sinek | TED

How do you explain when things don't go as we assume?

当事情的发展与我们的假设不符时，你该如何解释？

Or better, how do you explain when others are able to achieve things that seem to defy all of the assumptions?

或者更准确地说，当他人能达成看似违背所有常识的成就时，你又该如何解释？

For example: Why is Apple so innovative?

例如：为什么苹果公司如此具有创新精神？

Year after year, after year, they're more innovative than all their competition.

年复一年，他们的创新程度远超所有竞争对手。

And yet, they're just a computer company.

然而，他们不过是一家电脑公司罢了。

They're just like everyone else.

他们和其他人没什么两样。

They have the same access to the same talent, the same agencies, the same consultants, the same media.

他们拥有同样的资源获取渠道、同样的人才、同样的代理机构、同样的顾问以及同样的媒体平台。

Then why is it that they seem to have something different?

那么，为什么他们似乎拥有某种与众不同的特质呢？

Why is it that Martin Luther King led the Civil Rights Movement?

为什么是马丁·路德·金领导了民权运动？

He wasn't the only man who suffered in pre-civil rights America, and he certainly wasn't the only great orator of the day.

他并非当时唯一遭受苦难的人，也绝非当时最杰出的演说家。