conversion

UK /kənˈvɜːʃn/US /kənˈvɜːrʒn/

Meaning

noun

the act or process of changing something from one form, use or system to another

“Their main business is the conversion of farm buildings into family homes.”

From real subtitles in LingoTube lessons

“I love asking businesses, "What's your conversion on new business?"”

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