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English word

proposition

C1
UK /ˌprɒpəˈzɪʃn/US /ˌprɑːpəˈzɪʃn/
noun

an idea or a plan of action that is suggested, especially in business

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Amazon founder and CEO Jeff Bezos delivers graduation speech at Princeton University video example

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Jeff has stated an audacious proposition to be sure, but as Al Albert Einstein once observed, if at first the idea is not absurd, then there is no hope for it.

Amazon founder and CEO Jeff Bezos delivers graduation speech at Princeton University

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Some know how they do it, whether you call it your differentiated value proposition or your proprietary process or your USP.

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