proposition

C1
UK /ˌprɒpəˈzɪʃn/US /ˌprɑːpəˈzɪʃn/

Meaning

noun
an idea or a plan of action that is suggested, especially in business
I'd like to put a business proposition to you.

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Jeff has stated an audacious proposition to be sure, but as Al Albert Einstein once observed, if at first the idea is not absurd, then there is no hope for it.

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Some know how they do it, whether you call it your differentiated value proposition or your proprietary process or your USP.

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Jeff has stated an audacious proposition to be sure, but as Al Albert Einstein once observed, if at first the idea is not absurd, then there is no hope for it.

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