discourage

B2
UK /dɪsˈkʌrɪdʒ/US /dɪsˈkɜːrɪdʒ/

Meaning

verb
to try to prevent something or to prevent somebody from doing something, especially by making it difficult to do or by showing that you do not approve of it
discourage (doing) something, a campaign to discourage smoking among teenagers

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Our company is really hard to distract and really hard to discourage,

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discourage: meaning, pronunciation & real video examples | LingoTube