Harvard Business School, a world-renowned graduate school located in Boston, Massachusetts, in the US, began conducting a case study on Rakuten's Englishization policy in 2011.

5 years later, hundreds of MBA programs, including MIT, now teach about Englishization.

This year, Mickey was invited by a Harvard professor to speak to first-year MBA students about Rakuten and share his motivations.

There are few MBA case studies performed at Japanese companies.

They usually cover process reforms, such as lean manufacturing and Kaizen.

It is very rare for a Japanese company to be raised as an example of how to manage large, sweeping changes, such as Rakuten's Englishization.

The internet is a global business.

Uh and uh you cannot just be domestic.

And now, you know, we are in a living in a very dynamic industry.

We are seeing massive change of of the society because of the smart intelligence.

Therefore, Rakuten needs to evolve.

And we need to hire the uh best and brightest from all over the world.

Because of Englishization, we can hire engineers from Facebook, Google, and we can invest in the depth in the Pinterest.

Uh now, we have our dev center in Kadavy.

Uh all these out-of-box ideas are coming because we are very diversified uh organization.

The Harvard students had many questions for Mickey.

There were voices that said, although they thought the idea was good, the rollout could have been better.

They asked Mickey if he would have done anything different.

I admit I made a many, many uh immature decisions, and uh we could have done better.

Uh but sometimes just stepping forward without too much thinking is very, very important.

I love my employees.

I I trust them.

I I'm I'm harvest confident every single one of them can achieve this.

This is we are Japanese company.

We are highly proud of Japanese culture.

Particularly uh the sense of high hospitality, humanness, hard working, teamwork.

That has been uh the uh the strength of the many Japanese uh manufacturing company as well as service company.

We are not going to change our culture.

Hence, we are going to globalize good part of our culture through transformation of language.

So, I I'm telling uh the Prime Minister, we have a chance to become the Silicon Valley of Asia.

There are only a couple things we need to do.

One is definitely language.

Uh and that thing is kind of a test case for that.

Second, uh definitely uh we can uh become uh the most advanced smart nation in the world.

Mickey's case for Englishization, not just for Rakuten, but for the whole nation, left a strong impression on the audience.

RNN asked some Harvard students what they thought.

Everyone was like really excited to have Mickey uh in our class.

Uh in the next couple of years to the future, uh everyone's really looking forward in in terms of more innovations coming from Rakuten.

So, a lot of our case discussion was around Well, we all agreed that it was necessary, but it could have been implemented in a different way.

And yet he said, "Yeah, I agree.

It could have been implemented in a different way, but that's the way I think, and that's what makes me who I am."

And I respect him for that.

And I don't think we would have gotten that side of the coin in the case discussion if Mickey hadn't come in person and talked to us about it.

Being Italian, I I like that using English as the language of communication is such a powerful tool so that yourself can open to the whole world.

I see English not only as an language of UK or United States, but I see English as a language that all world can speak.

By opening yourself to English, you open yourself to new cultures.

Hiroshi Mikitani Talks Englishnization at Harvard Business School

Harvard Business School, a world-renowned graduate school located in Boston, Massachusetts, in the US, began conducting a case study on Rakuten's Englishization policy in 2011.

位于美国马萨诸塞州波士顿的哈佛商学院,这所世界知名的研究生院于2011年开始对乐天公司的英语化政策进行案例研究。

5 years later, hundreds of MBA programs, including MIT, now teach about Englishization.

五年后,包括麻省理工学院在内的数百个MBA项目现在都开始讲授英语化相关内容。

This year, Mickey was invited by a Harvard professor to speak to first-year MBA students about Rakuten and share his motivations动机.

今年,米奇受一位哈佛教授邀请,向一年级MBA学生讲述乐天的故事并分享他的动机。

There are few MBA case studies performed at Japanese companies.

针对日本企业的MBA案例研究寥寥无几。

They usually cover process reforms改革, such as lean manufacturing and Kaizen.

这些案例通常涵盖流程改革,如精益生产和改善(Kaizen)。

It is very rare for a Japanese company to be raised as an example of how to manage large, sweeping全面的 changes, such as Rakuten's Englishization.

像乐天英语化这样的大规模变革管理极少被作为日本企业的典型案例提出。

The internet is a global business.

互联网是一个全球性的商业领域。

Uh and uh you cannot just be domestic国内的.

嗯,你不能仅仅局限于国内市场。

And now, you know, we are in a living in a very dynamic充满活力的 industry.

如今,我们身处一个非常充满活力的行业。

We are seeing massive巨大的 change of of the society because of the smart intelligence.

由于智能技术的兴起,我们正在目睹社会发生的巨大变革。

Therefore, Rakuten needs to evolve进化.

因此,乐天需要不断进化。

And we need to hire the uh best and brightest最聪明的 from all over the world.

我们需要从世界各地招募最优秀的人才。

Because of Englishization, we can hire engineers from Facebook, Google, and we can invest投资 in the depth in the Pinterest.

得益于英语化政策,我们可以从Facebook和Google招聘工程师,并在Pinterest等公司进行深度投资。

Uh now, we have our dev center in Kadavy.

嗯,我们在卡达维设有研发中心。

Uh all these out-of-box ideas are coming because we are very diversified多元化的 uh organization.

嗯,所有这些突破常规的想法都源于我们多元化的组织。

The Harvard students had many questions for Mickey.

哈佛的学生们向米奇提出了许多问题。

There were voices that said, although they thought the idea was good, the rollout推出 could have been better.

也有声音表示,虽然他们认为这个想法很好,但推行过程本可以做得更好。

They asked Mickey if he would have done anything different.

他们问米奇,如果重来一次,他是否会采取不同的做法。

I admit I made a many, many uh immature不成熟的 decisions, and uh we could have done better.

我承认我做过许多不成熟的决定,我们本可以做得更好。

Uh but sometimes just stepping forward without too much thinking is very, very important.

但有时,在不过多思考的情况下果断前行是非常、非常重要的。

I love my employees.

我爱我的员工。

I I trust them.

我信任他们。

I I'm I'm harvest confident自信的 every single one of them can achieve this.

我对他们中的每一位都能实现这一目标充满信心。

This is we are Japanese company.

毕竟,我们是一家日本公司。

We are highly proud自豪的 of Japanese culture.

我们为日本文化深感自豪。

Particularly uh the sense of high hospitality, humanness, hard working, teamwork.

特别是那种高规格的待客之道、人情味、勤奋精神以及团队协作意识。

That has been uh the uh the strength of the many Japanese uh manufacturing company as well as service company.

这一直是众多日本制造公司以及服务公司的优势所在。

We are not going to change our culture.

我们不会改变我们的文化。

Hence, we are going to globalize使全球化 good part of our culture through transformation of language.

因此,我们将通过语言变革,将我们文化中优秀的一部分推向全球。

So, I I'm telling uh the Prime Minister, we have a chance to become the Silicon Valley of Asia.

所以,我告诉首相,我们要抓住机会成为‘亚洲的硅谷’。

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Hiroshi Mikitani Talks Englishnization at Harvard Business School | Learn English with LingoTube