Hiroshi Mikitani Talks Englishnization at Harvard Business School

Harvard Business School, a world-renowned graduate school located in Boston, Massachusetts, in the US, began conducting a case study on Rakuten's Englishization policy in 2011.

位于美国马萨诸塞州波士顿的哈佛商学院，这所世界知名的研究生院于2011年开始对乐天公司的英语化政策进行案例研究。

5 years later, hundreds of MBA programs, including MIT, now teach about Englishization.

五年后，包括麻省理工学院在内的数百个MBA项目现在都开始讲授英语化相关内容。

This year, Mickey was invited by a Harvard professor to speak to first-year MBA students about Rakuten and share his motivations.

今年，米奇受一位哈佛教授邀请，向一年级MBA学生讲述乐天的故事并分享他的动机。

There are few MBA case studies performed at Japanese companies.

针对日本企业的MBA案例研究寥寥无几。

They usually cover process reforms, such as lean manufacturing and Kaizen.

这些案例通常涵盖流程改革，如精益生产和改善（Kaizen）。

It is very rare for a Japanese company to be raised as an example of how to manage large, sweeping changes, such as Rakuten's Englishization.

像乐天英语化这样的大规模变革管理极少被作为日本企业的典型案例提出。

The internet is a global business.

互联网是一个全球性的商业领域。

Uh and uh you cannot just be domestic.

嗯，你不能仅仅局限于国内市场。

And now, you know, we are in a living in a very dynamic industry.

如今，我们身处一个非常充满活力的行业。

We are seeing massive change of of the society because of the smart intelligence.

由于智能技术的兴起，我们正在目睹社会发生的巨大变革。