How Great Leaders Inspire Action | Simon Sinek | TED

How do you explain when things don't go as we assume?

當事情的發展與我們的假設不符時，你該如何解釋？

Or better, how do you explain when others are able to achieve things that seem to defy all of the assumptions?

或者更準確地說，當他人能達成看似違背所有常識的成就時，你又該如何解釋？

For example: Why is Apple so innovative?

例如：為什麼蘋果公司如此具有創新精神？

Year after year, after year, they're more innovative than all their competition.

年復一年，他們的創新程度遠超所有競爭對手。

And yet, they're just a computer company.

然而，他們不過是一家電腦公司罷了。

They're just like everyone else.

他們和其他人沒什麼兩樣。

They have the same access to the same talent, the same agencies, the same consultants, the same media.

他們擁有同樣的資源獲取渠道、同樣的人才、同樣的代理機構、同樣的顧問以及同樣的媒體平臺。

Then why is it that they seem to have something different?

那麼，為什麼他們似乎擁有某種與眾不同的特質呢？

Why is it that Martin Luther King led the Civil Rights Movement?

為什麼是馬丁·路德·金領導了民權運動？

He wasn't the only man who suffered in pre-civil rights America, and he certainly wasn't the only great orator of the day.

他並非當時唯一遭受苦難的人，也絕非當時最傑出的演說家。