Hiroshi Mikitani Talks Englishnization at Harvard Business School

Harvard Business School, a world-renowned graduate school located in Boston, Massachusetts, in the US, began conducting a case study on Rakuten's Englishization policy in 2011.

位於美國馬薩諸塞州波士頓的哈佛商學院，這所世界知名的研究生院於2011年開始對樂天公司的英語化政策進行案例研究。

5 years later, hundreds of MBA programs, including MIT, now teach about Englishization.

五年後，包括麻省理工學院在內的數百個MBA專案現在都開始講授英語化相關內容。

This year, Mickey was invited by a Harvard professor to speak to first-year MBA students about Rakuten and share his motivations.

今年，米奇受一位哈佛教授邀請，向一年級MBA學生講述樂天的故事並分享他的動機。

There are few MBA case studies performed at Japanese companies.

針對日本企業的MBA案例研究寥寥無幾。

They usually cover process reforms, such as lean manufacturing and Kaizen.

這些案例通常涵蓋流程改革，如精益生產和改善（Kaizen）。

It is very rare for a Japanese company to be raised as an example of how to manage large, sweeping changes, such as Rakuten's Englishization.

像樂天英語化這樣的大規模變革管理極少被作為日本企業的典型案例提出。

The internet is a global business.

網際網路是一個全球性的商業領域。

Uh and uh you cannot just be domestic.

嗯，你不能僅僅侷限於國內市場。

And now, you know, we are in a living in a very dynamic industry.

如今，我們身處一個非常充滿活力的行業。

We are seeing massive change of of the society because of the smart intelligence.

由於智慧技術的興起，我們正在目睹社會發生的巨大變革。