control

“When we can communicate from the inside out, we're talking directly to the part of the brain that controls behavior, and then we allow people to rationalize it with the tangible things”

当我们从内向外沟通时，我们是直接与控制行为的脑区对话，然后让人们用具体的言行来合理化这些行为。

“is it truly Innovative something different from what has come before second is it intuitive does control of the game and the direction of game play seem natural third is it inviting”

你是否愿意花时间在这样一个世界里？最后，它在界面方面表现如何？玩家能否以新的方式建立连接？当然，很少有游戏能……

“I could not believe I had pledged allegiance to research, where our job -- you know, the definition of research is to control and predict, to study phenomena for the explicit reason”

我无法相信我竟宣誓效忠于研究事业，而我们的职责——你知道，研究的定义就是控制和预测，为了明确的目的去研究现象……